New York Times Dropping Most Social Media Trackers

From Axios:

The New York Times will no longer use tracking pixels from Facebook and Twitter to track its users’ browser history, executives tell Axios.

What’s new: The company has created a marketing tool that will allow it to target potential subscribers on platforms like Facebook and Twitter without having to leverage its users’ general browsing history.

  • The Times will still use trackers on a limited number of marketing pages, but it’s hoping to eliminate nearly all marketing trackers in the future. It’s working to make this tool work on other platforms, too.

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