Study: Consumers Are More Worried About Privacy Than You May Think

From MediaPost:

Consumers are unaware of GDPR and other privacy regulation — but not blissfully so.

On the contrary, 97% worry about protecting their data. But only 50% feel well-informed about how that information is being used by firms, according to Trust is Golden: How Brands Can Prioritize Privacy In The Age Of Data.

On the positive side, 43% of consumers would provide detailed personal data for a discount. And 32% would share it in return for exclusive benefits or perks.

But while only 10% have heard of both GDPR and CCPA (and 70% have never heard of either of them), 91% want their state or federal government to adopt strict data protection regulations.

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