Sonos has announced the acquisition of Snips, a voice AI platform. Snips’ technology will be used to improve the existing Sonos’ built-in voice recognition works. Sonos have indicated they are not working on a competitor to Alexa or Google.
The interesting part of this acquisition is the pervasive presence of the fact that Snips is rooted in privacy and is designed that way from the ground up. The fact that privacy is both part of the technology and the value proposition further reinforces that the topic is front-and-centre of business, especially in voice and intelligence areas.
Read Press Release from Sonos.