Preprint: “The Power and Pitfalls of Transparent Privacy Policies in Social Networking Service Platforms”

The following preprint was recently shared by its authors on arXiv.

Title

The Power and Pitfalls of Transparent Privacy Policies in Social Networking Service Platforms

Authors

Jana Korunovska
Vienna University for Business and Economics, Vienna, Austria

Bernadette Kamleitner
Vienna University for Business and Economics, Vienna, Austria

Sarah Spiekermann
Vienna University for Business and Economics, Vienna, Austria

Source

via arXiv
November 21, 2019

Abstract

Users disclose ever-increasing amounts of personal data on Social Network Service platforms (SNS). Unless SNSs’ policies are privacy friendly, this leaves them vulnerable to privacy risks because they ignore the privacy policies. Designers and regulators have pushed for shorter, simpler and more prominent privacy policies, however the evidence that transparent policies increase informed consent is lacking. To answer this question, we conducted an online experiment with 214 regular Facebook users asked to join a fictitious SNS. We experimentally manipulated the privacy-friendliness of SNS’s policy and varied threats of secondary data use and data visibility. Half of our participants incorrectly recalled even the most formally “perfect” and easy-to-read privacy policies. Mostly, users recalled policies as more privacy friendly than they were. Moreover, participants self-censored their disclosures when aware that visibility threats were present, but were less sensitive to threats of secondary data use. We present design recommendations to increase informed consent.

Direct to Full Text
16 pages; PDF. 

Leave a Reply

Your email address will not be published. Required fields are marked *