Last week, the Mozilla Corporation removed a number of plugins belonging to Avast and AVG from its store based on the suspicion that data was being collected inappropriately or without consent.
Today, Forbes published information provided by the new CEO of Avast, Ondrej Vlcek, about how data that is collected is monetised and sold. Based on the information provided by Vlcek, the data is depersonalised and aggregated before being provided to third parties.
Avast users have their Web activity harvested by the company’s browser extensions. But before it lands on Avast servers, the data is stripped of anything that might expose an individual’s identity, such as a name in the URL, as when a Facebook user is logged in. All that data is analysed by Jumpshot, a company that’s 65%-owned by Avast, before being sold on as “insights” to customers. Those customers might be investors or brand managers.Forbes, Are You One Of Avast’s 400 Million Users? This Is Why It Collects And Sells Your Web Habits.
Read the full Forbes article