Google is asking the Federal Trade Commission to revise children’s privacy rules in ways that would make it easier for YouTube to collect data from people who watch videos aimed at young children.
The FTC currently presumes that people watching child-oriented videos are themselves children. That presumption hinders companies like YouTube from collecting personal data from those viewers, including cookie-based data used to serve targeted ads.
“Adults watch favorite cartoons from their childhood or teachers look for content to share with their students,” the company wrote in a post on the YouTube Creator blog. “We support allowing platforms to treat adults as adults if there are measures in place to help confirm that the user is an adult viewing kids content.”
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